Before I started studying UX, I spent several years working in different communications and journalism positions, doing copywriting and editing, as well as running social media and marketing campaigns.
U of T Student Life
In the office of Student Life, I managed the digital Student Life and Life at U of T brands. I strategized, wrote and edited copy for several publications, online and in print.
View my blog post archive on Life at U of T. I blogged weekly throughout my time at Student Life
View the 2016 Start Book. I contributed the student profiles to the book, as well as copy-editing the full publication.
Varsity Publications Inc.
Over the years of my undergraduate degree at the University of Toronto, I held several positions at The Varsity, Canada’s largest student newspaper. These included Staff Writer, Associate Arts & Culture Editor, Features & Magazine Editor, and Editor-in-Chief & Chief Executive Officer.
As Editor-in-Chief, I managed the editorial, advertising, business, governance, and human resource operations of The Varsity. I managed a staff of 21 employees and over 350 contributors. I emphasized the importance of creating content specific to our digital products throughout my term as EIC.
Some of my accomplishments as EIC include:
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- Organized a widespread tri-campus recruitment campaign and saw a 28% increase in volunteer participation over the previous year and 47% increase in volunteer retention
- Oversaw redesign projects of the magazine website, thevarsity.ca, and print issue layout
- Implemented new business office policies and online advertising packages, seeing a 10% increase in advertising revenue
- Over the previous publishing year, saw a 36% increase in total page views to thevarsity.ca and a 25% increase in print-pick up rates
Features & Magazine Editor (2013-2014)
During my term as Features and Magazine Editor, I curated the Features section of the paper online and in print on a weekly basis, as well as took full ownership of the paper’s magazine and handbook editions.
I also led a full re-branding and redesign of the magazine brand. Working with The Varsity’s design and web development teams, we created a new print product and microsite (magazine.thevarsity.ca).
Over the previous publishing year, we saw a 48% increase in web views for the magazines, and a 14% average increase in overall views for The Varsity’s digital products during magazine promotion weeks.
In addition to my editorial work, I contributed several articles to the paper over my years at The Varsity. My author archive can be viewed here.
Blog posts: College Media Matters
While at The Varsity, I contributed blog posts to College Media Matters as an Editorial Fellow, alongside students in editorial positions from the top student newspapers across North America.
Reflecting on The Varsity’s magazine brand (27 May 2015).