{"id":315,"date":"2016-08-09T18:45:00","date_gmt":"2016-08-09T18:45:00","guid":{"rendered":"http:\/\/danielleklein.ca\/?post_type=portfolio&#038;p=315"},"modified":"2017-01-13T02:19:34","modified_gmt":"2017-01-13T02:19:34","slug":"the-varsity","status":"publish","type":"portfolio","link":"http:\/\/danielleklein.ca\/index.php\/portfolio\/the-varsity\/","title":{"rendered":"Copywriting &#038; editing"},"content":{"rendered":"<p>Before I started studying UX, I spent several years working in different communications and journalism positions, doing copywriting and editing, as well as running social media and marketing campaigns.<\/p>\n<h2>U of T Student Life<\/h2>\n<p>In the office of Student Life, I managed the digital Student Life and Life at U of T brands. I strategized, wrote and edited copy for several publications, online and in print.<\/p>\n<p>View <a href=\"http:\/\/blogs.studentlife.utoronto.ca\/lifeatuoft\/author\/danielle\/\" target=\"_blank\">my blog post archive on Life at U of T<\/a>. I blogged weekly throughout my time at Student Life<\/p>\n<p>View <a href=\"http:\/\/danielleklein.ca\/wp-content\/uploads\/2016\/08\/2016-Start-Book.pdf\" target=\"_blank\">the 2016 Start Book<\/a>. I contributed the student profiles to the book, as well as copy-editing the full publication.<\/p>\n<h2>Varsity Publications Inc.<\/h2>\n<p>Over the years of my undergraduate degree at the University of Toronto, I held several positions at\u00a0<strong>The Varsity<\/strong>,\u00a0Canada&#8217;s largest student newspaper. These included Staff Writer, Associate Arts &amp; Culture Editor, Features &amp;\u00a0Magazine Editor, and Editor-in-Chief &amp; Chief Executive Officer.<\/p>\n<h3>Editor-in-Chief (2014-2015)<\/h3>\n<p>As Editor-in-Chief, I managed the editorial, advertising, business, governance, and human resource operations of <em>The Varsity. <\/em>I managed a staff of 21 employees and over 350 contributors.\u00a0I emphasized the importance of creating content specific to our digital products throughout my term as EIC.<\/p>\n<p>Some of my accomplishments as EIC include:<\/p>\n<p>[list style=&#8221;list1&#8243; bullet_color=&#8221;#1e90ff&#8221;]<\/p>\n<ul>\n<li>Organized a widespread tri-campus\u00a0recruitment campaign and saw a 28% increase in volunteer participation over the previous year and 47% increase in volunteer retention<\/li>\n<li>Oversaw redesign projects\u00a0of the magazine website, thevarsity.ca, and print issue layout<\/li>\n<li>Implemented new business office policies and online advertising packages, seeing a 10% increase in advertising revenue<\/li>\n<li>Over the previous publishing year, saw a 36% increase in total page views to thevarsity.ca and a 25% increase in print-pick up rates<\/li>\n<\/ul>\n<p>[\/list]<\/p>\n<div class=\"page\" title=\"Page 2\">\u00a0View<span style=\"font-weight: 400;\">\u00a0<a href=\"http:\/\/thevarsity.ca\/newspaper-issue\/\" target=\"_blank\">the 2014-2015 volume of the paper<\/a><\/span><span style=\"font-weight: 400;\">\u00a0(scroll to 2014-2015 issues for PDFs and links).<\/span><\/div>\n<h3>Features &amp; Magazine Editor (2013-2014)<\/h3>\n<p>During my term as Features and Magazine Editor, I curated the Features section of the paper online and in print on a weekly basis, as well as took full ownership of the paper&#8217;s magazine and handbook editions.<\/p>\n<p>I also led a full re-branding and redesign of the magazine brand. Working with The Varsity&#8217;s design and web development teams, we created a new print product and microsite (magazine.thevarsity.ca).<\/p>\n<p>Over the previous publishing year, we saw a 48% increase in web views\u00a0for the magazines, and a 14% average increase in overall views for The Varsity&#8217;s digital products during magazine promotion weeks.<\/p>\n<div id='gallery-1' class='gallery galleryid-315 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"242\" height=\"300\" src=\"http:\/\/danielleklein.ca\/wp-content\/uploads\/2015\/07\/spring-242x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-1-81\" srcset=\"http:\/\/danielleklein.ca\/wp-content\/uploads\/2015\/07\/spring-242x300.jpg 242w, http:\/\/danielleklein.ca\/wp-content\/uploads\/2015\/07\/spring.jpg 310w\" sizes=\"(max-width: 242px) 100vw, 242px\" style=\"width:100%;height:123.87%;max-width:310px;\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-81'>\n\t\t\t\tThe Winter 2014 magazine. \n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"230\" height=\"300\" src=\"http:\/\/danielleklein.ca\/wp-content\/uploads\/2015\/07\/fall-cover-230x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-1-79\" srcset=\"http:\/\/danielleklein.ca\/wp-content\/uploads\/2015\/07\/fall-cover-230x300.jpg 230w, http:\/\/danielleklein.ca\/wp-content\/uploads\/2015\/07\/fall-cover.jpg 307w\" sizes=\"(max-width: 230px) 100vw, 230px\" style=\"width:100%;height:130.62%;max-width:307px;\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-79'>\n\t\t\t\tThe Fall 2013 magazine.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"300\" height=\"231\" src=\"http:\/\/danielleklein.ca\/wp-content\/uploads\/2015\/07\/handbookcover-300x231.jpg\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-1-78\" srcset=\"http:\/\/danielleklein.ca\/wp-content\/uploads\/2015\/07\/handbookcover-300x231.jpg 300w, http:\/\/danielleklein.ca\/wp-content\/uploads\/2015\/07\/handbookcover.jpg 615w\" sizes=\"(max-width: 300px) 100vw, 300px\" style=\"width:100%;height:76.91%;max-width:615px;\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-78'>\n\t\t\t\tThe Student Handbook. \n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h3>Articles\u00a0(2013-2015)<\/h3>\n<p>In addition to my editorial work, I contributed several articles to the paper over my years at The Varsity.\u00a0<a href=\"http:\/\/thevarsity.ca\/author\/danielleklein\/\" target=\"_blank\">My author archive can be viewed here.<\/a><\/p>\n<div id='gallery-2' class='gallery galleryid-315 gallery-columns-4 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"150\" height=\"128\" src=\"http:\/\/danielleklein.ca\/wp-content\/uploads\/2015\/07\/Jennifer-Su-IMG_4972-condensed4-150x128.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-2-48\" style=\"width:100%;height:51.2%;max-width:250px;\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-48'>\n\t\t\t\tMy exit letter from my term as Editor-in-Chief of The Varsity. Image: Jennifer Su\/The Varsity.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"150\" height=\"150\" src=\"http:\/\/danielleklein.ca\/wp-content\/uploads\/2015\/07\/subtweets-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-2-71\" style=\"width:100%;height:90.46%;max-width:1080px;\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-71'>\n\t\t\t\tOn subtweets and other anti-social media.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"150\" height=\"150\" src=\"http:\/\/danielleklein.ca\/wp-content\/uploads\/2015\/07\/MICHELLE-YUAN-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-2-59\" style=\"width:100%;height:122.18%;max-width:1686px;\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-59'>\n\t\t\t\tIn conversation with Margaret Atwood. Image: Michelle Yuan\/The Varsity.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"150\" height=\"150\" src=\"http:\/\/danielleklein.ca\/wp-content\/uploads\/2015\/07\/hh_gospic-9148-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-2-66\" style=\"width:100%;height:66.25%;max-width:800px;\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-66'>\n\t\t\t\tHow women fought their way into U of T&#8217;s Hart House. Image: Bernarda Gospic\/The Varsity.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"150\" height=\"150\" src=\"http:\/\/danielleklein.ca\/wp-content\/uploads\/2015\/07\/Michael-Prior-Maya-Wong-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-2-65\" style=\"width:100%;height:66.91%;max-width:940px;\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-65'>\n\t\t\t\tIn conversation with Canadian poet Michael Prior. Image: Maya Wong\/The Varsity.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"150\" height=\"150\" src=\"http:\/\/danielleklein.ca\/wp-content\/uploads\/2015\/07\/LineupSingle-Levett-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-2-70\" style=\"width:100%;height:33.6%;max-width:1000px;\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-70'>\n\t\t\t\tHonest Ed\u2019s holds massive sign sale before closing in 2016. Image: Carolyn Levett\/The Varsity.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"150\" height=\"150\" src=\"http:\/\/danielleklein.ca\/wp-content\/uploads\/2015\/07\/bookfair_gospic-2421-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-2-57\" style=\"width:100%;height:66.21%;max-width:3605px;\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-57'>\n\t\t\t\tInside the Antiquarian Book Fair. Image: Bernarda Gospic\/The Varsity.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"150\" height=\"150\" src=\"http:\/\/danielleklein.ca\/wp-content\/uploads\/2015\/07\/clare-scott-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-2-69\" style=\"width:100%;height:73.44%;max-width:320px;\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-69'>\n\t\t\t\tIn conversation with author David Bezmozgis. Image: Clare Scott\/The Varsity.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"150\" height=\"150\" src=\"http:\/\/danielleklein.ca\/wp-content\/uploads\/2015\/07\/bookstore_SamCen--150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-2-58\" style=\"width:100%;height:66.67%;max-width:2400px;\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-58'>\n\t\t\t\tToronto Women&#8217;s Bookstore closes. Image: Sam Cen\/TheVarsity.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img width=\"150\" height=\"150\" src=\"http:\/\/danielleklein.ca\/wp-content\/uploads\/2015\/07\/william-ahn-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-2-64\" style=\"width:100%;height:149.8%;max-width:245px;\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-64'>\n\t\t\t\tLiving arts: Cooking with 2 Chainz. Image: William Ahn\/The Varsity.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"150\" height=\"150\" src=\"http:\/\/danielleklein.ca\/wp-content\/uploads\/2015\/07\/courtesy-fs-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-2-67\" style=\"width:100%;height:74.89%;max-width:470px;\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-67'>\n\t\t\t\tArt lost in the Holocaust is discovered in the Thomas Fisher Rare Books Library. Image: F.S.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h2>Blog posts: College Media Matters<\/h2>\n<p>While at The Varsity, I contributed blog posts to College Media Matters as an Editorial Fellow, alongside students in editorial positions from the top student newspapers across North America.<\/p>\n<p><a href=\"http:\/\/www.collegemediamatters.com\/2015\/05\/27\/cmm-special-series-the-future-of-college-media-how-do-we-get-students-to-care-more-part-2-that-hip-instagram-worthy-quality\/\" target=\"_blank\"><span style=\"font-weight: 400;\">Reflecting on <\/span><i><span style=\"font-weight: 400;\">The Varsity&#8217;s <\/span><\/i><span style=\"font-weight: 400;\">magazine brand<\/span><\/a><span style=\"font-weight: 400;\"> (27 May 2015).<\/span><\/p>\n<p><a href=\"http:\/\/www.collegemediamatters.com\/2015\/06\/24\/cmm-special-series-what-do-student-journalists-want-to-learn-more-about-journalism-part-1\/\" target=\"_blank\"><span style=\"font-weight: 400;\">On the need for better health reporting in student journalism<\/span><\/a><span style=\"font-weight: 400;\"> (24 June 2015)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing, editing, and reflections on my experience in various roles at The Varsity, Canada&#8217;s largest student newspaper <\/p>\n","protected":false},"author":1,"featured_media":4,"comment_status":"open","ping_status":"closed","template":"","meta":[],"portfolio_category":[],"portfolio_tag":[47,48,49,50,51,40,41,42,43,44,45,46,25,29],"_links":{"self":[{"href":"http:\/\/danielleklein.ca\/index.php\/wp-json\/wp\/v2\/portfolio\/315"}],"collection":[{"href":"http:\/\/danielleklein.ca\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/danielleklein.ca\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/danielleklein.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/danielleklein.ca\/index.php\/wp-json\/wp\/v2\/comments?post=315"}],"version-history":[{"count":11,"href":"http:\/\/danielleklein.ca\/index.php\/wp-json\/wp\/v2\/portfolio\/315\/revisions"}],"predecessor-version":[{"id":598,"href":"http:\/\/danielleklein.ca\/index.php\/wp-json\/wp\/v2\/portfolio\/315\/revisions\/598"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/danielleklein.ca\/index.php\/wp-json\/wp\/v2\/media\/4"}],"wp:attachment":[{"href":"http:\/\/danielleklein.ca\/index.php\/wp-json\/wp\/v2\/media?parent=315"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"http:\/\/danielleklein.ca\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=315"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"http:\/\/danielleklein.ca\/index.php\/wp-json\/wp\/v2\/portfolio_tag?post=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}